The New Zealand Beer Festival 2015

[COPY OF EMAIL JUST RECEIVED FROM NZ BEER FESTIVAL ORGANIZERS]
NZBF15Hey there,

As you’ve probably figured out, The New Zealand Beer Festival is taking a break in 2015.

Every year we pick a date that will create the best experience to showcase your wares in Auckland, this year we don’t see a clear “to market” strategy, so we’re focussing our energy on 2016.

This year the Cricket World Cup takes over The Cloud and Shed 10 in February and March. Cruise ships all through April. That pushes us too deep into winter, and there’s just not sufficient space to hold every one indoors.

We investigated other venues around Auckland to host the event, but there’s nowhere to hold an event of our scale without incurring significant infrastructure costs, and we’re conscious of making the event work economically for you too.

We’ve secured a summer date back at the Cloud and Shed 10 for our 10th anniversary in 2016, and we’ll in touch in the coming months with stand availability. We’re amped to make it our best event yet.

We really want to thank you for your support over the last 8 years, particularly 2014. Together we faced the challenge of cyclone Lusi and new licensing restrictions, but we got through and neither slowed our roll. You were great throughout.

Two sessions introduced the festival to a much wider range of customers, and the event attracted another record crowd. We really have seen massive growth in the craft beer sector since we started.

Thanks again team, you’ll hear from us soon as the downtime is going to give us more time to plan ahead and nail that 10th anniversary!

Cheers,
 
Andrew, David and Gideon

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